Adrenaline Junkies
Adrenaline Junkies Paperback
Adrenaline Junkies Paperback
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Ever wonder what happens when you combine desert adventures, questionable business decisions, and a complete inability to park trailers? Welcome to the wild ride that is Adrenaline Junkies®.
This isn't your typical business book. There's no chapter on "maximizing shareholder value" or "optimizing your synergy paradigms." Instead, you'll discover what happens when determination meets desert dust, when dreams collide with HOA violations, and when "But did you die?" becomes both a company motto and a best-selling hoodie.
Follow along as our founder navigates the ups and downs of building an adventure tourism company – from accidentally becoming a desert music video producer to learning that dirt bikes and good intentions don't always mix. Along the way, you'll learn valuable business lessons like:
- Why letting your girlfriend lead tours is like trying to pet a cactus
- How to turn trailer parking disasters into FaceTime therapy sessions
- The art of explaining to your accountant why solo tours are worth the loss
- Why some of the best business decisions look terrible on spreadsheets
But beneath the dust and laughter lies a deeper story – one of healing through adrenaline, finding family in perfect strangers, and discovering that sometimes the biggest rushes in life come from helping others find their courage.
Part business memoir, part adventure tale, and part love letter to the desert, this book proves that success isn't about avoiding mistakes – it's about wearing them like badges of honor and turning them into really good stories.
Warning: May cause spontaneous desert adventure planning, uncontrollable laughter, and a sudden urge to buy a Can-Am. Author not responsible for career changes inspired by reading this book.
For anyone who's ever dreamed of turning their passion into a profession, or just wants to laugh at someone else who did, this book is your next adventure. Helmet and sense of humor required.
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